Rollo Design is an award-winning, freelance graphic design and computer illustration studio established
five years ago in Sarasota, Florida. Since its inception, Rollo Design has been dedicated to creating
exciting, contemporary graphics for its varied client base.
Rollo Design specializes in coordinated marketing materials such as
logos, posters, brochures, advertising, and t-shirt designs. For the
past two years, Rollo has been in charge of the graphic design and production of
Reflections, the magazine of The Resort at Longboat Key
Club. Rollo has also designed and helped publish several business and
psychology workbooks for national seminars and workshops.
The owner and sole employee, Vicki Rollo, believes in developing a close relationship with clients to tap into
their extensive product knowledge: "I like working closely with the client from concept through to the finished
Rollo attended the Ringling School of Art and Design and graduated with a BFA with honors in Computer Graphics
in 1990. She spent four years working in the Marketing Department at the Asolo Center for the Performing Arts,
first as their sole Graphic Designer and later as Art Director. While the computer is her primary creative
tool, she enjoys incorporating her love of fine art into her designs (see MeadowView logo
or Sarasota Memorial Hospital folder).
Rollo has received numerous awards for her
design work, including several local and state American Advertising Federation
awards (ADDYS). Her poster design for the 1992 Sarasota French Film Festival
was published in PRINT magazine and was included in their annual hardcover
publication, PRINT'S Best Posters & Billboards.
The design of graphic elements is a powerful tool - its importance in a strategic marketing plan
should not be underestimated. Graphics visually present your business personality, your corporate culture, or
your mission. It is the responsibility of the graphic designer to make the communication of that
personality, culture or mission clear, concise and memorable.
Remember, the first impression a potential customer receives is through the graphics in your advertising,
business card or Web site. That first impression will often determine whether or not the next step is taken -
to make contact and learn more about the product or service.