Rollo Design is an award-winning, freelance graphic design studio established five years ago in Sarasota, Florida. Since its inception, Rollo Design has been dedicated to creating exciting, contemporary graphics for its varied client base.

The owner and sole employee, Vicki Rollo, believes in developing a close relationship with clients to tap into their extensive product knowledge: "I like working closely with the client from concept through to the finished printed piece."

Rollo attended the Ringling School of Art and Design and graduated with a BFA with honors in Computer Graphics in 1990. She spent four years working in the Marketing Department at the Asolo Center for the Performing Arts, first as their sole Graphic Designer and later as Art Director. While the computer is her primary creative tool, she enjoys incorporating her love of fine art into her designs (see Posters or Illustrations).

The design of graphic elements is a powerful tool - its importance in a strategic marketing plan should not be underestimated. Graphics visually present your business personality, your corporate culture, or your mission. It is the responsibility of the graphic designer to make the communication of that personality, culture or mission clear, concise and memorable.

Remember, the first impression a potential customer receives is through the graphics in your advertising, business card or Web site. That first impression will often determine whether or not the next step is taken - to make contact and learn more about the product or service.